CNN Kicks Off the New Year by Losing 90% of Their 2021 Audience

CNN Kicks Off the New Year by Losing 90% of Their 2021 Audience
(Photo by Mario Tama/Getty Images)

Already struggling in the ratings in 2021 without the Trump presidency to obsessively report on, CNN’s ratings are kicking off the new year near rock bottom.

According to Fox:

from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.

CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience.

CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.

Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.

MSNBC also dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people.

CNN closed out 2021 having recently fired Chris Cuomo over him aiding his brother during his sexual misconduct scandals, and two of their now-former producers have been charged with sex crimes involving minors. CNN has kept particularly silent on the latter.

Matt Palumbo is the author of The Man Behind the Curtain: Inside the Secret Network of George Soros

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