Already struggling in the ratings in 2021 without the Trump presidency to obsessively report on, CNN’s ratings are kicking off the new year near rock bottom.
According to Fox:
from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.
CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience.
CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.
Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.
MSNBC also dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people.
CNN closed out 2021 having recently fired Chris Cuomo over him aiding his brother during his sexual misconduct scandals, and two of their now-former producers have been charged with sex crimes involving minors. CNN has kept particularly silent on the latter.
Matt Palumbo is the author of The Man Behind the Curtain: Inside the Secret Network of George Soros