CNN Loses Over Half of Audience Since Inauguration
The formally Trump-obsessed network is suffering a ratings decline in the post-Trump era.
While the network used to cover Trump as obsessively as a missing Malaysian airline, their transition to state propaganda for the Biden administration hasn’t been as lucrative as playing the role of the “resistance.”
As Fox News reports:
CNN has been hemorrhaging viewers since Biden took office, with ratings down more than 50 percent in multiple categories since Inauguration Day.
The liberal network spent years attacking former President Donald Trump and the network thrived during his final days in office amid a brief post-election spike. CNN averaged 2.2 million viewers during the first three weeks of 2021, but it has averaged just one million viewers since Biden took office, a staggering decline of 54 percent.
CNN’s struggles are even more prominent among the key advertising demographic of adults age 25-54, with a drop of 60 percent. It averaged 617,000 demo viewers from Dec. 28 through Inauguration Day but only 244,000 since Biden entered the White House.
While every political news network can expect to see a decline in viewership after something as significant as an election and the leadup to it, CNN is suffering more than most.
MSNBC has lost 34% of their total-day viewers, and 30% of their primetime viewers under Biden. Meanwhile, Fox has retained most of their audience, suffering only single-digit declines.
CNN has also benefited from coronavirus fearmongering in addition to covering every time Trump breathed.
In a recent Project Veritas video, a CNN director admits that part of the network’s ratings were “gangbusters” with coronavirus, “which is why we constantly have the death toll on side side.” He said that CNN wanted to report higher death tolls: “it’s fear. Like, fear really drives numbers,” referring to TV ratings. “Fear is the thing that keeps you tuned in.”
There are of course plenty of “scary” and disastrous Biden policies they could report on – but we all know that will never happen.
In another video, that director is seen admitting that their network pushed anti-Trump propaganda with the goal of getting him out of office.
Though, that CNN is propaganda isn’t something we needed them to admit to know for ourselves.
Matt Palumbo is the author of Dumb and Dumber: How Cuomo and de Blasio Ruined New York, Debunk This: Shattering Liberal Lies, and Spygate