Drudge Report’s Traffic Crashes 40% Year-Over-Year
The Drudge Report’s apparent decision to cater content to a political demographic that has zero overlap with his audience of two decades hasn’t been going well for the site.
While I’m surprised he’s not down 100%, Drudge has hemorrhaged nearly half of his audience over the past year.
According to Zero Hedge:
The site’s traffic in August fell to 63 million readers, down from 66 million in May. Just months ago, in September 2019, the site was regularly garnering 95 million readers.
Comscore data also put Drudge’s viewers at 1.488 million unique visitors in July, down 38% from July of 2019.
About a year ago, in August 2019, the site was posting “well over 100 million” readers. The site’s recent numbers mark a steep 40% decline year over year. They also mark Drudge’s lowest numbers in decades.
President Trump weighed in on the news: “Such an honor! Drudge is down 40% plus since he became Fake News. Most importantly, he’s bleeding profusely, and is no longer “hot”. But others are! Lost ALL Trumpers.”
Such an honor! Drudge is down 40% plus since he became Fake News. Most importantly, he’s bleeding profusely, and is no longer “hot”. But others are! Lost ALL Trumpers. https://t.co/LdsYWKmgdL
— Donald J. Trump (@realDonaldTrump) September 13, 2020
The reason for Drudge’s disdain for Trump after backing his 2016 campaign is unclear. Rumors have swirled that he sold the site, but there’s no evidence for that.
Tucker Carlson recently covered the site’s leftward shift, and declared that Drudge is now “firmly a man of the progressive left.”
“If you’ve seen the Drudge Report recently, you know that it has changed dramatically, 180 degrees. Matt Drudge is now firmly a man of the progressive left. At times, his site is indistinguishable from The Daily Beast or any other woke propaganda outlet posing as a news company,” he said.
Thank God there’s an alternative now.