The much-hyped alternative pillow company of Thiel Fellow William LeGate and gun-control activist David Hogg appears to be off to a rocky start two months after its launch.
From NewsBusters:
Meryl Kornfield of the Washington Post went into a state of high gush on February 10 as she excitedly announced that “Parkland survivor David Hogg launches his own company in a ‘pillow fight’ against Mike Lindell.”
…he is attempting to create a pillow company to compete against MyPillow, which is led by staunch Trump supporter Mike Lindell. The idea for the company, first tweeted as a joke by Hogg’s partner, software developer William LeGate, is becoming increasingly firm: The pair announced the name of their company, Good Pillow, on Tuesday night. Yet many aspects of the company are not fully formed and critics have thrown a wet blanket on the plan.
The Washington Post wasn’t the only mainstream media outlet to embrace the hype, with CBS and Newsweek joining the chorus of outlets celebrating the idea.
But one of those glowing articles might have inadvertently put a wrench into the “Good Pillow” plans before it could even get off the ground:
Okay, and now we come to the sentence in which Cannon probably destroyed Hogg’s Good Pillow before it was even born:
A search of the U.S. Patent and Trademark Office database does not reveal any new company being registered under the name Good Pillow or a variant.
Hmmm… So anybody reading that article would be alerted to the fact that Hogg and partner had not even bothered to register the name of their company. Therefore somebody who wanted to could go ahead and register that name, thus depriving Hogg of its use unless he paid (dearly?) for it.
As it turns out, that is exactly what happened:
Well, guess what? A subsequent search of the U.S. Patent and Trademark Office database reveals that on February 11, a day after the heads up provided by Newsweek, that “Good Pillow” was indeed registered by a Mr. Robert Holland of North Carolina. Congratulations, Bob! You might be the only person who ends up making money from “Good Pillow.”
The Good Pillow company twitter account still hasn’t posted since February 10, as of writing.
However, the company doesn’t appear to be dead just yet, as after over a month of silence on the matter, LeGate says that updates will be coming shortly.
Lots of exciting pillow updates to share with you all soon :)
— LeGate (founder @ GoodPillow™) (@williamlegate) March 15, 2021
Unfortunately the lack of competent competition hasn’t been much help for Mike Lindell, who reported that MyPillow has suffered about $65 million in losses due to boycotts of the company.
“I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK?” Lindell told Business Insider. “There’s your story. Print it right. Don’t try and twist this.”
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