NBC found out the hard way that many Americans are tiring of tuning into an hours long Hollywood political lecture, with ratings for the Golden Globes falling to record lows for the station that spent $60 million per year to host the once coveted program.
The final numbers are in for the 78th annual Golden Globes, and they are limbo low. Lacking its clearly vital NFL lead-in, the semi-virtual and controversy-mired Tina Fey and Amy Poehler-hosted ceremony snagged a 1.5 rating among adults 18-49 and 6.9 million viewers on Sunday, according to Nielsen.
That’s an all-time low in the demo for the Hollywood Foreign Press Association-hosted show and a near-low in viewership. Only the 2008 show, which was a press conference due to the writers strike, did worse in recent times in terms of sets of eyeballs. That Globes pulled in an audience of 6.03 million. The least-watched Globes for NBC ever is the 3.6 million that tuned in back in 1995, one year after the network had the ceremony back again.
The numbers took a major hit from last year’s program, which featured comedian Ricky Gervais as host and contained several viral moments of Gervais slamming the Hollywood stars in their room for turning a blind eye to child predators and lecturing the country on their political beliefs:
Coming in with a 1.2 rating in the adults 18-49 demographic and about 5.4 million viewers, the 2021 Globes telecast fell about 60% in both categories from the partially adjusted fast national numbers snared last year by the Ricky Gervais-fronted awards show.
This year’s show was also hindered by the ongoing COVID-19 pandemic, forgoing the usual party atmosphere in favor of a mostly virtual event. Despite the producers sending camera kits to nominees in an attempt to make the awards ceremony entertaining, views clearly were not is interested in what amounted to a three-hour Zoom meeting.
Don’t miss The Dan Bongino Show