One day after the film’s March 29 premiere, the Twitter account for the movie was briefly suspended–something Twitter chalks up to a mistake. Videos also circulated social media showing users unable to follow the Twitter account for the movie.
Actress Patricia Heaton said she tried eight times to support the film on Twitter, but was unable to do so:
Hey @jack – why aren’t you letting me follow @UnplannedMovie ? I’ve tried eight times to support my friend @AbbyJohnson and @Twitter won’t let me. Others are having the same issue. Please correct this. Thank you.
— Patricia Heaton (@PatriciaHeaton) April 1, 2019
Since then, the @UnplannedMovie account has amassed over 326,000 followers–beating out Planned Parenthood’s 259,000 followers (as of today).
"The pro-life film “Unplanned” has now surpassed Planned Parenthood in followers on Twitter despite the platform censoring and restricting them" – Mindy
— UnplannedMovie (@UnplannedMovie) April 1, 2019
The film, about former Planned Parenthood worker turned pro-life activist Abby Johnson, was expected to take in only $2-3 million and instead made $6.1 million in its weekend box office debut, taking 5th place.
The biopic faced an uphill battle in Hollywood after receiving a surprise “R” rating by the Motion Picture Association of America. Most television networks also refused to air advertisements for the movie due to the “sensitive nature” of the film.