According to a new study of tech companies that made pledges to support the black lives matter movement, those companies actually employed fewer black employees on average than companies that didn’t take any public stance. That comes despite the supporting companies making a combined $4.6 billion in financial commitments to the cause.
As Bloomberg reports:
A new study of diversity in the technology industry found companies that made statements of solidarity had 20% fewer Black employees on average than those that didn’t. The finding highlights a gap between what companies say about social issues and what they do in their own workplaces, said Stephanie Lampkin, the founder and chief executive officer of Blendoor, which conducted the study.
Obviously no company should be hiring specifically because one belongs to a particular demographic over skill, but it is amusing an amusing juxtaposition nonetheless.
Corporations pretending to take political stances for the purpose of promoting a public image of themselves is nothing new. We saw this when companies like Apple, Nike, and Coca-Cola all came out with their “principled stands against injustice” in opposing common sense voter integrity laws in George – as they were lobbying against a bill that would bar U.S. companies from relying on forced Uighur labor in China.
This is nothing new either. Decades ago, in response to businesses capitalizing off of climate change hysteria there was even a term coined to describe the practice of companies deceptively marketing themselves as “green” and “environmentally friendly” solely to boost business: greenwashing.
Woke capitalism is on the rise, and it won’t go away until everyone wakes up to the blatantly obvious fact that it’s just a marketing campaign.
Matt Palumbo is the author of Dumb and Dumber: How Cuomo and de Blasio Ruined New York, Debunk This: Shattering Liberal Lies, and Spygate
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