CNN’s ratings have continued to collapse following the re-election of Donald Trump, which admittedly is surprising, because I was unaware they had any viewers left to lose.
According to Fox:
CNN finished No. 17 among cable stations during primetime last week amid a news cycle that included the murder of UnitedHealthcare CEO Brian Thompson and the ensuing manhunt for his killer, a slew of news related to President-elect Donald Trump’s Cabinet picks, the fallout from President Biden announcing he would pardon his son, Hunter, and a rebel alliance’s challenging Bashar al-Assad in Syria.
CNN’s primetime lineup of "Anderson Cooper 360," "The Source with Kaitlan Collins" and "CNN NewsNight with Abby Phillip" averaged only 367,000 total viewers from 8-11 p.m. during the week of December 2. By comparison, Fox News Channel averaged 2.5 million total primetime viewers during the same period.
Put in context, this means CNN’s audience is smaller than that of TNT, Food Network, Freeform, Discovery, INSP, Hallmark Mystery, TLC, TBS, History, HGTV, USA, MSNBC, Paramount, and Hallmark Channel. You know it’s bad when more people are watching shows on a network launched by a greeting card company, or about ancient aliens on History, than your network.
It was even worse for CNN’s primetime lineup among the advertiser-coveted demographic of adults age 25-54, as the network managed only 67,000 average demo viewers to finish No. 26 in cable.
Fox News attracted 280,000 in that demo over the same time period, and Newsmax had 107,300.
Last election cycle, Trump’s victory gave a major boost to networks like CNN and MSNBC, and they endlessly and hysterically covered his every move. But this time around, it’s looking like their audience is just too exhausted for round 2.
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